Thrriv - Emerging food brand rapidlyexpands its business with NutriCal.
The Intro
In the rapidly evolving landscape of the food industry, emerging brands face multifaceted challenges in their quest for expansion. Innovation, adaptability, and efficiency are key drivers for success.
Thrriv, a rising star in the 'better for you' food segment, embarked on a journey to meet these challenges head-on. Founded by Radhika Sil, an industry veteran with over two decades of experience, Thrriv aimed to disrupt the market with its health-conscious offerings.
THE CHALLENGE
As a new food brand, Thrriv recognized the need to cater to changing consumer preferences while swiftly introducing new products, categories, and market channels. This posed a unique challenge of innovating efficiently, cost-effectively, and within legal compliance.
Thrriv sought a solution that could streamline their product development process, eliminate dependencies on external teams, and enhance their agility in a competitive landscape.
SOLUTION
Radhika, with 2 decades worth of experience in the business, has used many softwares, services and solutions, but NutriCal, she says has “changed the landscape of how they develop products.” NutriCal's comprehensive software provided a solution that aligned perfectly with Thrriv's growth objectives. Here's how NutriCal addressed Thrriv's challenges:
Excellent Customer Service: Thrriv's commitment to premium products required specific ingredients that might not be readily available in databases. NutriCal's software allowed Thrriv to request the addition of these unique ingredients, with a swift turnaround time of 2 - 24 hours. This rapid response ensured Thrriv's creativity was never limited by database constraints.
Independence from External Teams: Traditional product development often involves time-consuming coordination with nutritionists, quality control, and other teams. NutriCal provided Thrriv with the flexibility to create recipes autonomously, eliminating the need for extensive back-and-forth communication. This streamlined process enhanced efficiency and information sharing.
Versatility of Solution: Once a recipe was crafted within NutriCal, its impact extended beyond product development. Thrriv seamlessly shared NutriCal's outputs with different departments, including finance for recipe costing and pricing, marketing for packaging and collateral creation, and supply chain and operations for manufacturing guidance.
Result
The partnership with NutriCal yielded exceptional results for Thrriv:
Accelerated Product Development: Thrriv's product development timeline was significantly reduced by 20-25 days. NutriCal's seamless processes expedited the journey from ideation to launch, allowing Thrriv to swiftly respond to market trends and consumer demands.
Enhanced Brand Agility: By leveraging NutriCal's user-friendly interface and comprehensive support, Thrriv maintained its agility in the competitive landscape. The brand's capacity to innovate and adapt was amplified, positioning them at the forefront of health-conscious dining choices.
Through NutriCal's solution, Thrriv transformed its product development approach, achieving remarkable efficiency gains and maintaining the brand's commitment to quality. Thrriv's products are now available both online and offline, solidifying their position as a leader in the 'better for you' food market.
SwissCanonica is extremely satisfied with the NutriCal software, which has helped them streamline their operations, improve their menu engineering, and provide valuable nutritional information to their customers. The feedback from the community has been overwhelmingly positive, with parents and staff members appreciating the transparency and commitment to quality demonstrated by SwissCanonica.
SAMANTHA
Product manager
How NutriCal Helped Over 200 Businesses
Discover how countless food businesses have not only thrived but achieved their goals with our platform. NutriCal has equipped them with a competitive edge, streamlined operational efficiency, and ensured strict adherence to food safety regulations. Read our success stories to learn how NutriCal has transformed businesses like yours.
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Government Partnership
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Frequently Asked Questions
NutriCal provides comprehensive nutritional analysis beyond calorie counts, encompassing allergens, meal types, and customized food labels. You can also effectively manage recipes, tailor menus, and generate insightful reports.
NutriCal is an online platform accessible from anywhere with an internet connection. Our services have a global reach, with a strong focus in the GCC region.
NutriCal collaborates with a diverse range of establishments, including food brands, suppliers, retail chains, and restaurants in the GCC.
Absolutely! NutriCal offers a complimentary trial period. Reach out to us to initiate your trial experience on our platform.
For detailed pricing information, please get in touch with our dedicated sales team. Our pricing plans are flexible and tailored to suit your specific business requirements.
We provide both monthly and annual subscription plans, granting you the choice to select the payment option that aligns best with your preferences.
NutriCal allows seamless integration of missing ingredients through credible data sources, ensuring a complete and personalized database.
NutriCal's data originates from reputable sources such as USDA and undergoes rigorous theoretical analysis, ensuring utmost precision in nutritional calculations.