How Lorenzo Pasta & Pizza Reduced Compliance Costs by 90% with NutriCal: A Saudi-Based Food Chain Success Story

Mawarid Food Company, a trusted name in Saudi Arabia since 1989, is home to over 1,500

employees and many popular brands, including Pasta., Lorenzo Pasta & Pizza operates over

125 restaurants across the Kingdom of Saudi Arabia.

Known for their delicious Pizza and Pasta, Lorenzo is always striving to provide high-quality and

safe food while staying in line with industry food regulations and evolving trends. In 2019, as

SFDA regulations evolved, Lorenzo realized they needed a solution to stay compliant while also

meeting the growing customer demand for transparency and legality

As health-consciousness grew among diners, transparency in nutrition and allergen information

became essential.

The Challenge:

For Muhammad Shahbaz, Quality Assurance Manager with two decades of experience (one of

those with Mawarid), and his team, there were several key challenges:

● Time-Consuming Manual Calculations: Manually calculating calories and nutrition

facts was both time-consuming and often inaccurate.

● Allergen Management: They needed an effective way to manage and display allergen

information for customers with sensitivity.

● Compliance Pressure: Staying compliant with SFDA regulations while managing a

growing menu was overwhelming.

● Customer Transparency: Most importantly, they wanted to provide customers with

trustworthy, transparent information to ensure they felt safe and well-informed.

At the time, Shahbaz had to rely on local food testing labs, painstakingly sending over 100

physical food samples to be tested, spending hundreds of thousands of Saudi riyals, and

waiting weeks for results.

A short time later, they discovered NutriCal.

The Solution: NutriCal’s Impact

NutriCal emerged as the all-in-one solution that helped Lorenzo overcome these challenges and

more.

● Automatic Nutrition Calculations: With NutriCal, the team no longer spends hours

manually calculating nutrition facts. The software handles the heavy lifting,

providing accurate and up-to-date data with just a click.

● Allergen Tracking: NutriCal helps them efficiently manage allergens, ensuring that

every dish is labeled with the correct warnings. This has been crucial for customer

safety and peace of mind.

● Saudi FDA Compliance: NutriCal ensures they are always up to code with local

regulations. The software streamlines the labeling process, guaranteeing full compliance

with SFDA standards.

● Customer Transparency: Lorenzo now provides customers with a complete nutritional

picture. Whether it's calorie counts, macronutrient breakdowns, or allergen information,

diners can easily access all of it on the menu and online.

The Impact: Real Results for the Business and the Customer

The results have been impressive and go beyond just the numbers—they’ve made a tangible

difference in both operations and customer satisfaction.

● Reduction in Manual Workload: Time once spent on double-checking and calculating

is now freed up for more strategic tasks, saving time and costs.

● Significant Cost Savings vs. Lab Testing: When SFDA first introduced mandatory

nutritional labeling, Mawarid Food Company spent significant resources on lab testing.

With NutriCal, they eliminated that expense, achieving up to 90% in cost savings while

saving valuable time.

● 100% Compliance with SFDA Regulations: No more guesswork. Lorenzo can

confidently say their menu is fully compliant, providing peace of mind for the company.

● Increased Customer Confidence: Customers appreciate the transparency and clarity in

nutritional information. It’s about empowering customers to make informed decisions

about their meals.

● Streamlined Recipe Management: Updates to recipes and nutritional information

are quick and easy, ensuring changes are reflected across all platforms without

hassle.

● Stay Ahead of Changing SFDA Regulations: NutriCal enables them to keep up

with SFDA regulations, providing them with flexibility as the rules evolve.

Customer Feedback: Lorenzo’s Perspective

Muhammad Shahbaz, the Quality Assurance Manager at Lorenzo Pizza & Pasta, says:

"NutriCal has truly simplified our process. The software is easy to use, and it saves us a lot of

time. It’s also given our customers the transparency they want. The ability to ensure we’re fully

compliant with SFDA regulations, while also offering clear, accurate nutritional information, has

really helped us stay ahead in a competitive market."

Conclusion: The Power of Transparency and Efficiency

For Lorenzo Pizza & Pasta, partnering with NutriCal has been a key step in achieving their

goals of efficiency, accuracy, and customer transparency. With automated nutrition analysis,

allergen management, and real-time compliance, NutriCal has become an essential tool in their

daily operations. As Lorenzo continues to innovate and meet customer demands, they’re equipped with the tools

to succeed in an ever-changing market—ensuring their food is not only delicious but also

transparent, safe, and compliant.

If you’re looking to simplify your menu, improve efficiency, and enhance customer transparency,

NutriCal is here to help.